A strong, unified, and recognisable Government agency rebrand for the Gippsland Lakes 'Love Our Lakes' program
Fresh and unique hospitality brand design for one of the longest established cafes in Bendigo, Victoria
Client
The Green Olive
Services
Brand Identity | Brand Communications | Brand Voice / Copywriting | Logos | Advertising | Marketing Collateral | Point of Sale | Packaging | Posters | Stationery | Signage | Print Management
Project Information
Background and Challenge
The Green Olive is a long-standing café in Bath Lane, a vibrant laneway precinct in the heart of Bendigo. Established in 1981, it’s a well-loved local institution. Despite its popularity, the brand had become dated and no longer reflected the café’s energy or its stylish, design-conscious surroundings. The challenge was to modernise the identity while respecting its history.
Solution
The rebrand balanced heritage with a fresh approach and the identity aligned with the laneway’s character. The logotype is refined and confident with a unique but subtle embedded ‘olive’ concept, complemented with a bold, natural colour palette. A cohesive visual system was rolled out across signage, menus, and packaging.
Results
The Green Olive is now positioned as a modern, standout café while staying true to its roots. The café has a stronger presence within the Bath Lane precinct and an increased appeal to new and existing customers. The brand is now more consistent and recognisable across all touchpoints.
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