Helping Robinvale District Health Services 'take care' of reporting
A brand helping to foster strong relationships and quality outcomes for water and natural resources projects.
Client
Collective Project Development
Services
Brand Identity | Brand Communications | Brand Strategy | Brand Guidelines | Logos | Illustration | Corporate Collateral | Website Development | Stationery | Print Management
Project Information
Background and Challenge
Collective Project Development (CPD) provides specialised project management consultancy to the water and natural resource sectors, achieving high quality solutions, strong relationships, and exceptional environmental and community outcomes.
CPD brings more than two decades of engineering, management, communication and engagement experience in the water and NRM industry from project development, through delivery to operation.
Solution
VSD Creative was engaged to develop branding for this newly established service. Through a process of thoughtful and considered research and discovery we reviewed the business, its competitors, the relevant industry and established the brand’s personality and target audience/s. This enabled us to develop a considered vision and strategy for the brand.
The resulting design is a strong, standout brand presence visually conveying a position in the water and natural resources industry. The identity is simple, memorable and clear, appealing to the target audience of government agencies and corporate organisations.
Results
Within a month of launching, the branding and website was gaining positive feedback from industry colleagues. A strong and thoughtful brand builds trust and provides a solid foundation for business growth – key requirements for a newly established business.
A tagline and supporting brand elements were established to support and reinforce the brand and to assist in conveying the brand vision and objectives.
We also developed CPD’s new introductory website with a focus on conveying service information and promoting enquiries.
Brand Identity Guidelines provide the client with invaluable information in relation to applying the brand and maintaining its consistency and integrity moving forward.
Branded collateral and icons highlighting service offerings were also developed to reinforce service offerings, build trust and provide enhanced brand recognition and recall.
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