A brand for a new family-owned Test + Tag business, looking to gain a strong foothold in the local market
A brand for a new family-owned Test + Tag business looking to gain a strong foothold in the local market
Client
Swift Test + Tag
Services
Brand Identity | Brand Communications | Brand Strategy | Brand Guidelines | Logos | Illustration | Photography | Corporate Collateral | Stationery | Promotional Material | Print Management
Project Information
Background and Challenge
Swift Test + Tag provides specialised and certified electrical safety testing services to business owners, corporate organisations, and government agencies in Mildura and the greater Sunraysia region. The service focusses on ensuring workplace safety with a simple testing process designed to make electrical safety compliance easy for clients.
Solution
VSD Creative was engaged to develop unique and memorable branding for this newly established family-owned business. Through a process of thoughtful and considered research and discovery we reviewed the business, its competitors, the relevant industry and established the brand’s personality and target audience/s. This enabled us to develop a considered vision, strategy, and foundation for the brand to stand out and dominate in its industry.
The resulting design is a strong, standout brand presence within the electrical safety testing industry. Visually, the identity implies a tagged electrical cord while conveying a sense of ‘swift’ forward movement. It is simple, memorable and clear, appealing to the target audience of business owners, corporate organisations, and government agencies.
Results
The business has recently launched and is garnering positive feedback from new and potential clients. A strong and thoughtful brand builds trust, creates consistency, and provides a solid foundation for business growth – key requirements for a newly established business.
A tagline and supporting brand elements were established to support and reinforce the brand and to assist in conveying the brand vision and objectives.
Our Brand Guidelines Quick Reference Guide provide the client with invaluable information in relation to applying the brand and maintaining its consistency and integrity moving forward.
Branded collateral and custom branded icons highlighting service processes were also developed to reinforce the ease of the process, build trust and provide enhanced brand recognition and recall.
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