
Branding for a modern, safe and secure self-storage business
Client
Storage Protect
Services
Brand Identity | Brand Guidelines | Logos | Signage | Stationery
Project Information
We were engaged by the owners of Storage Protect to develop a brand identity for their new self storage facility in Yarrawonga, Victoria.
Storage Protect is a modern self storage facility in Yarrawonga which also provides storage services to the surrounding areas of Bundalong, Corowa & Wangaratta.
The safety, security and protection of their clients’ belongings is their key point of difference, this gave rise to the business name ‘Storage Protect’.
We were tasked with developing a unique brand identity which effectively conveyed the ‘protection’ point of difference and visually identified the business as a storage facility.
Our final solution was the combination of the roller door shed to indicate ‘storage facility’, combined with a shield element to imply ‘protection’. The initials of the business name were also a subtle inclusion within the roller door.
Supported by a typeface with strength and stability characteristics, this combination of elements formed a strong and unique identity which will stand out within the self storage industry.
Check out Storage Protect’s website here.