Helping Robinvale District Health Services 'take care' of reporting
Adding polish to an established Sydney floor sanding and finishing company
Client
Abacus Flooring
Services
Brand Identity | Brand Communications | Brand Guidelines | Brand Voice / Copywriting | Logos | Tagline | Corporate Collateral | Marketing Collateral | Stationery | Social Media Templates | Website UI | Signage
Project Information
Background and Challenge
Abacus Flooring is an Australian owned and nationally recognised timber floor sanding and polishing business, located in Sydney, and serving the Sydney Metropolitan area for more than 30 years. Since their modest beginnings, Abacus Flooring has been building and maintaining a reputation as one of the highest quality service providers within their industry. However, their branding (almost as established as the business itself) wasn’t consistent with their vision of being ‘Sydney’s premium floor finishing service’.
Solution
We worked closely with Abacus Flooring to discover and understand who they are, what they believe in and where they are heading. At their core was a business which continues to be built on the premise of being honest, trustworthy, dependable and personable while delivering a premium service. We worked with the team at Abacus Flooring to develop a new brand identity to reflect this.
The new brand identity contains elements which provide a familiarity with the previous identity, this aids in maintaining existing brand equity. It is structured, symmetrical and stable, conveying ‘trust’ and ‘dependability’ and a new colour palette was created to reflect their premium service offering. We also developed the tagline ‘A finish you can count on’ to further promote ‘trust’ and ‘dependability’, and at the same time, provide a link to the business name. To support the core brand identity, we created a range of brand elements to add personality and flexibility of application across multiple touch points.
Results
A consistent, refined and flexible brand style and colour palette allows for variable applications across printed collateral and digital touch points. When applied diligently, the new brand will assist with attracting desired clientele and help grow the business as ‘Sydney’s premium floor finishing service’.
Brand guidelines were developed to aid in maintaining brand consistency – a vital key to its ongoing success.
discover more projects
A brand helping to foster strong relationships and quality outcomes for water and natural resources projects.
Adding polish to an established Sydney floor sanding and finishing company
Encouraging school-aged children to engage, learn, discover and explore the environment
Working with Greenline to set shade structure and surfacing benchmarks.
Rich local history revived with a strong and marketable brand
New visitor guide focussing on guiding visitors to online offerings.
Helping Country Care Group put the care back in our country
Nurturing the establishment of a new health and wellbeing brand
Branding for a modern, safe and secure self-storage business
Assisting SMECC to 'rise higher'
Cohesive branding for a trusted business and finance advisory
A respected grain broker building a loyal customer base
Stories and recollections of a region with a rich history
Branding Australia's only naturally pink salt
Keeping a national water brokering business on-brand
Revitalising Northern Mallee Leaders
Rebranding one of Bendigo's most established cafes
Adding new life to a national online water trading platform
A beeaut idea creating a buzz
Helping boost community environmental knowledge
Tick of approval for independent finance specialist
A small motor inn with a big presence
Adding vibrance and excitement to a local early learning centre
Brand identities for a local community support organisation
Brand development for more traction in overseas fruit markets
Adding some spice to an established butchery
Improving our environment together
Motivating locals to be a tourist in their own town!
Documenting personal and environmental growth
Various projects for the Mallee CMA
Looking to build a strong, standout brand?
Say hello!
