Nine reasons to professionally brand or re-brand your organisation
A considered and professional brand or re-brand doesn’t just make your organisation ‘look good’, it has the potential to add value on a number of levels.
Here are nine value-adding reasons:
1 Customer recognition
Familiarity is powerful! When a customer recognises your brand’s strong, bold and unique logo, typography, colours and images, they’re more likely to gravitate to your product or service rather than others on offer… it is recognisable and familiar!
2 Customer loyalty
Once your brand is recognisable to customers or the general public, they begin to buy your brand over others. A bold, strong brand can keep customers returning for more, over and over. This in-turn develops their loyalty and converts them to ‘followers’ of your brand. An organisation with a great combination of exceptional products and/or services and engaging branding will see its customer loyalty begin to build.
3 Consistency
Once your organisation develops its ‘branding foundation’ (eg. logo, imagery, colours, typography, website, marketing etc) it is much easier to make choices about growing your brand and adapting your brand for future market or customer changes. Consistency in design and messaging is paramount across all touchpoints – eg. print, television, website, social media, email marketing, promotional signage, vehicles.
4 Brand equity
Brand equity is the measure of the worth of your brand – it’s the social value of a well-known brand name. A well-known brand name has the potential to generate more revenue simply from brand recognition. It is common for consumers to perceive the products or services of well-known brands as better than those of lesser-known brands. It is also much easier to launch new products or services with an established brand that customers and the general public are familiar with.
5 Credibility
Establish yourself as a formidable organisation with bold, strong branding, visuals and marketing backed up by your awesome customer service.
6 Attracts talent
People notice great branding and those people who notice are often great influencers, sharers and potential future staff/team members.
7 Shared values and emotional connection
Connect with your customers and the general public through shared values and emotional connections and it can create long-term loyalty, potentially through multiple generations. (eg. your products or services are great but you are also known for your community support or donations to those less fortunate) Your brand can potentially transfer from parents to their children when the parents share your values. The key is to find a shared emotional connection with your customer.
8 Creates confidence
Confidence grows not only amongst customers, but also business owners, management and staff. A great investment of energy, time and money goes into developing and maintaining a business or organisation. Your branding should be a professional representation of your hard work, and shouldn’t be let down with a poor branding investment. Good branding assists with product and/or service development and helps move a business or organisation forward by raising its public profile. Good branding can be equally appreciated by customers, the general public and within the business or organisation itself.
9 Added business value
Your business’ or organisation’s brand value can be singled out in its bottom line value. We can use Apple as an example… with decades of hard work they’ve committed to growing and refining their brand around quality and innovation. They are now thriving and competing across numerous markets. In 2022, Apple retained the title of the world’s most valuable brand with a current brand valuation of US$355.1 billion. Here’s a report about the world’s most valuable and strongest brands (GLOBAL 500 2022) https://brandirectory.com/rankings/global/ Here’s a good, concise article about brand value and equity: https://www.qualtrics.com/experience-management/brand/value/
We specialise in creating new, standout brands and strengthening established ones. With purpose, we design engaging printed and digital publications, packaging and signage solutions. We build consumer and results focussed websites, create images and write meaningful words. Realising no two brands are the same, we define strategies and then tailor a considered approach to add value, achieve desired results and help foster positive business and community growth. We do this from our studio situated on the outskirts of Mildura in regional Victoria, Australia.
